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Privacy Policy - Prepare

Effective: April 1, 2019
Previous versions, if any, will be linked to here

Danish: Brugerbetingelserne og vores privatlivspolitik er skrevet på engelsk. Det er de for at være ensartede og fungere på tværs af EU og i andre internationale sammenhænge.


Our privacy policy will help you understand what information we collect at Prepare, how we use it, and what choices you have. We care a lot about your privacy and we take it very seriously.

When we talk about “Prepare,” “we,” “our,” or “us” in this policy, we are referring to the brand Prepare, and Prepare IVS, the company which provides the Services. When “Services” are referred to in this policy, we mean the birth preperation app and our website. Our Services are currently available for use via a web browser and through smartphone apps.

What information do we collect?

As per standard, the service can be used relatively anonymously, without you signing up, and leaving personal data with the service. We might at some point open up to the possibility to leave these information in order to get a more personalised experience. Every time you as a user visits the site, or uses the service a specific identification number is stored with your session, and stored locally on you device. This involves no exchange of personal information, but will allow the service to distinguish between users that have visited the site before and which are new users. That will give us an indication on how the service is doing in order to serve you better and more relevant content.

Should you at a later point sign up, we will if possible link  the same identification number to your newly created account, to improve your personalised experience forth going.

We might promote the service through the partnerships with other brands and sites. In all such cases, any – unlikely – transfer of personal information will be subject to your specific approval before us doing so. Information about you is yours.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

  1. To personalise your experience (your information helps us to better respond to your individual needs)
  2. To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive)
  3. To improve customer service (your information helps us to more effectively respond to your support request and needs)
  4. To administer a contest, promotion, survey or other site features.
  5. To send periodic emails, if signed up, naturally.

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent.

Do we use cookies?

Yes, Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow it) that enables the sites or service providers systems to recognise your browser and capture and remember certain information.

We use cookies to understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Third-Party Cookies

  • Google Analytics. We might use Google Analytics to track user behavior across our entire platform. This is done through the placement of an anonymous cookie on your computer, letting us know which pages you visit and when you visit them. 

 Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Should the company Prepare IVS, owners of the Prepare service be restructured, bought, or handed-over and still be providing the same type of services, in the same name or on in a different name, your email-address will continue to be subscribed if it was so in the first place, until you state otherwise unsubscribing.

How can you prevent the storing of cookies?

You can configure your internet browser in a way, that cookies are only stored after your approval. If you want to accept only the cookies by Prepare, but not the cookies of our providers and partners, you can choose the setting “block third-party cookies” in your internet browser. You can see detailed information how to reject new cookies or how to disable already received cookies in the menu bar of your browser under “help”. If you share a computer with other users that is set up to accept cookies and flash cookies, we recommend you log out completely afterwards.

Your Consent

By using the service, you consent to our privacy policy.